- The First Direct to Physician E-Commerce Site in the Aesthetic Industry -
DUBLIN, IRELAND – May 6, 2019 – Allergan plc today announced the launch of Allergan Direct(™) Next Gen, a streamlined e-commerce experience that allows for quick and easy online product ordering and access to other practice resources. This is the first direct-to-physician digital platform available in the aesthetics space, allowing physician customers to manage end-to-end ordering for their practices simply and easily. The mobile-enabled site allows customers to have more control and convenience over their product stock, Allergan-specific promotional offers and collateral.
“We heard directly from practices about what would make a best-in-class e-commerce experience, and then built it based on those specifications. Your Practice, Our Purpose is central to every initiative we have launched this year. With the introduction of Allergan Direct™ Next Gen, we’re setting the standard of customer experience excellence,” stated Carrie Strom, Senior Vice President of U.S. Medical Aesthetics at Allergan. “Our cutting-edge Customer Experience Center in Austin, TX, which fields over one million calls per year, has implemented several new programs to ensure seamless experiences for our customers and their teams, so their time can be spent providing exceptional patient care.”
Allergan Direct™ Next Gen offers customers fast, “one-click” ordering and financial services, as well as the ability to manage users within their practices, enhancing the efficiency and ease of use for practices. Allergan Direct™ Next Gen is just one example of the ongoing commitment Allergan has made to ensure our Customer Experience Center in Austin remains best-in-class in the industry. Through the Customer Ambassadors, Onboarding portal, Welcome Team and Brilliant Bar, Allergan has ensured that customers have the support and resources they need at every step of their purchase journey. Allergan has also committed a significant, mulit-year investment in enhancing the Customer Experience Center, which includes a new, larger footprint and key infrastructure and technology upgrades, which will allow Allergan to continually elevate the customer experience.
“We are constantly seeking feedback from customers to improve our products and services. Allergan is uniquely positioned to offer an elevated customer experience on a scale that no other company in the industry can match, enabling customers to do business with us on their terms,” said Terry Mattson, Vice President, Customer Experience.
About Allergan plc
Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a bold, global pharmaceutical leader. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products primarily focused on four key therapeutic areas including medical aesthetics, eye care, central nervous system and gastroenterology.
Allergan is an industry leader in Open Science, a model of research and development, which defines our approach to identifying and developing game-changing ideas and innovation for better patient care. With this approach, Allergan has built one of the broadest development pipelines in the pharmaceutical industry.
Allergan’s success is powered by our global colleagues’ commitment to being Bold for Life. Together, we build bridges, power ideas, act fast and drive results for our customers and patients around the world by always doing what is right.
With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.